Day of the Dead (Dia de los Muertos) - A selling occasion you shouldn't miss

Taking place from October 31 to November 2 (the same time as Halloween), the festival of Day of the Dead, or Dia de los Muertos, is celebrated by the Mexican community - the largest immigrant community in the United States with a population of 37 million. They have a liberal consumption culture, so they will be a large and potential customer group that sellers should pay attention to.