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Easter Sunday, happening on April 20, 2025, is more than just another holiday—it’s a huge chance for online sellers to grab buyers’ attention. Every year, people in the U.S. spend over $20 billion on Easter products (according to the National Retail Federation). This holiday blends faith, family, and fun, making it a perfect time to sell customized products like clothing, mugs, home decorations, and accessories.
Easter is a great time to test out new designs and grow your business. In this guide, we’ll break down why Easter is a big selling season, who your customers are, which products will sell best, and how to create great designs and marketing strategies. Whether you’re selling to church-goers or parents planning egg hunts, this guide will help you make the most of Easter 2025.
Why Easter is a Big Deal for POD Sellers
Easter has two sides: it’s a religious holiday celebrating Jesus’ resurrection, but it’s also a fun, family-friendly event with Easter eggs, bunnies, and bright spring colors.
In 2024, Americans planned to spend $22.4 billion on things like candy, food, gifts, clothing, and decorations. For POD sellers, this means there’s a big demand for personalized, trendy items that can be shipped quickly using Dreamship’s services.
What sets Easter apart? Its broad reach. Families, churches, schools, and social circles all join the festivities, while its spring timing fuels demand for seasonal refreshes. These multiple facets allow sellers to experiment with bold ideas—faith-based tees, bunny-themed mugs—and scale what clicks, making Easter a low-stakes, high-return goldmine.
Who’s Buying Easter Products in 2025?
To sell more, you need to understand who your buyers are and what they want. Here are the biggest Easter shoppers:
Church-Goers and Religious Families
Church attendees and religious families focus on Easter’s sacred meaning, buying items for services and gatherings that reflect their faith.
- Product Suggestions: Tees with crosses or “He is Risen,” mugs with scripture, canvas prints for prayer spaces.
- Spending Level: Medium—people value sentimental and meaningful items.
Parents and Kids
Parents dominate Easter spending, snapping up gear for egg hunts, baskets, and family photos. They want fun, kid-centric items that last beyond the day.
- Product Suggestions: Kids’ t-shirts with bunny or egg hunt designs, cozy blankets, tumblers for Easter brunch.
- Spending Level: High—especially on fun and useful items..
People Hosting Easter Gatherings
Friends and couples host Easter brunches or casual get-togethers, seeking festive, photogenic products to amp up the vibe.
- Product Suggestions: Matching group t-shirts like “Hoppy Crew,” themed drinkware, coasters, and banners.
- Spending Level: Medium to high—people love stylish, Instagram-worthy items.
Teachers and Event Planners
Teachers and community organizers run Easter crafts, hunts, or fundraisers, needing themed goods for kids or teams.
- Product Suggestions: Classroom t-shirts (“Bunny Squad”), notebooks, posters with Easter designs.
- Spending Level: Variable, often bulk-focused but budget-aware.
Gift Givers
Easter baskets extend beyond kids—adults gift coworkers, friends, or pets with small, personalized tokens.
- Product Suggestions: Mugs with “Easter Cheers,” tote bags, pet blankets with chick prints.
- Spending Level: Low to medium, seeking affordable surprises.
Best POD Products to Sell for Easter 2025
Dreamship offers clothing, mugs, home decorations, accessories, and pet products, all of which match Easter’s top shopping categories. Here are the best items to sell:
- T-Shirts & Sweatshirts – Easter t-shirts are always popular. Try designs like “Bunny Vibes”, pastel eggs, or religious messages like “Risen”. Parents love kids’ Easter outfits for family photos.
- Socks – Bright, fun socks with bunny ears or floral prints make great gifts.
- Mugs & Tumblers – Easter-themed mugs with sayings like “Eggstra Special” are perfect for morning coffee. Religious designs with Bible verses also do well.
- Wine Glasses – These make fun gifts for Easter parties.
- Blankets – Soft blankets with bunny or lamb designs work as decorations and cozy gifts.
- Wall Art – Easter prints with crosses, doves, or “Spring Blessings” attract both religious and seasonal buyers.
- Tote Bags – Designs like “Egg Collector” make them fun for egg hunts and shopping.
- Jewelry – Cross necklaces and bracelets are great for religious shoppers.
- Pet Shirts – Easter-themed pet clothes, like “Easter Tail-Wagger”, are a growing trend.
Creating Standout Easter Designs
Your designs need to grab attention. Here’s how to make them stand out:
- Use the right colors – Stick to pastel shades like pink, blue, yellow, and lavender. Add touches of green or gold.
- Mix faith and fun – Try combining religious themes (crosses, lilies) with playful elements (bunnies, eggs). Test quirky niches like “Easter Gamer” or “Bunny Dad.”
- Pick the right fonts – Use fun, bubbly fonts for casual designs (“Hoppy Days”) and scripted fonts for elegant religious messages (“Blessed Easter”).
- Follow trends – Minimalist floral designs, retro bunnies, and eco-friendly slogans (“Sustainable Spring”) are all trending for 2025.
How to Market Your Easter POD Products
Your sales strategy is just as important as your designs. Here’s how to attract buyers and boost your profits:
- Start early – Shoppers look for Easter items 2-4 weeks before the holiday, so launch your products in mid-March.
- Use SEO – Include phrases like “Easter 2025 gifts”, “custom Easter shirts”, and “personalized Easter mugs” in your product descriptions.
- Post on social media – Share Easter-themed posts on Instagram and TikTok using hashtags like #Easter2025 and #SpringJoy. Run a giveaway contest to attract buyers.
- Send email reminders – Start with sneak peeks in late March, then send “Last Chance” emails around April 15-18.
- Offer product bundles – Sell a t-shirt, mug, and tote bag as an “Easter Starter Pack” to encourage bigger orders.
Get Ready for Easter 2025!
Easter is a huge opportunity for print-on-demand sellers, with over $20 billion in spending happening in the U.S. By focusing on religious shoppers, families, event hosts, and gift buyers, and selling on-trend POD products like t-shirts, mugs, and blankets, you can turn April 20 into a high-profit month. With Dreamship’s fast, easy fulfillment, you can test, adjust, and scale your products to maximize your success. Start designing now—your Easter sales boom is waiting!
👉 Explore Dreamship's product catalog now to find perfect POD products for your Easter Egg campaign!
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