Day of the Dead - A potential sales opportunity equal to Halloween
Taking place from October 31 to November 2 (the same time as Halloween), the Day of the Dead festival, also known as Dia de los Muertos, is a festival of the dead rooted in Mexican culture. This holiday is celebrated by the Mexican community - the largest immigrant community in the US with a population of up to 37 million people. They have a liberal consumption culture, do not focus on saving, so they will be a large and extremely potential customer group that sellers should pay attention to.
If you have watched the cartoon Coco, they will imagine a festival of death filled with light and color. Same day of the dead, but Dia De Los Muerto is not a Mexican version of Halloween. If the theme of Halloween is darkness and ghosts, then Dia De Los Muertos is about joy and honoring life. On this day, Mexicans will dress up beautifully and parade, sing, and hold large parties. In that bustling atmosphere, they did not forget to remember and show their love to their lost loved ones.
Design and keywords
True to the spirit of the holiday season, vibrant and colorful designs are always loved. The symbol of Dia De Los Muertos is a skull. The image of colorful and textured skulls is the most popular design. These skulls are called Sugar Skulls, after the sugar skull candy - a traditional dish of the Day of the Dead.
Some suitable products for Day of the Dead
Drinkware products (Mug, Wine Tumbler)
On this day, Mexicans drink a lot of alcohol like Tequilla and other traditional wines. Therefore, Mug and Wine Tumbler products are popular gifts for the occasion.
Home decor products: Ornament, Doormat, Flags
Decorating homes and neighborhoods with vibrant colors is the soul of Day of the Dead. Home decor products like Ornament, Doormat and Flag are sought after items. Remember that the more colorful the design, the more true to the spirit of the holiday.
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Ornament (with many shapes: circle, oval, heart, star)
Fashion items: T-shirt, Tote Bag
The costume element is also very interested in the occasion of Dia de los Muertos. A youthful and dynamic T-shirt and Tote Bag with colorful Sugar Skull design will bring out the look in the spirit of the holiday.
