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As the holiday season approaches, three major sales events—Black Friday, Small Business Saturday, and Cyber Monday—offer the best opportunities for print-on-demand (POD) sellers to boost their revenue. These events attract millions of shoppers looking for great deals, unique gifts, and personalized products. If you’re a POD seller, now is the time to craft an effective marketing strategy to stand out from the competition.
In this blog post, we’ll explore essential marketing tips for each day and show you how to maximize your success this November.
Why Black Friday, Small Business Saturday, and Cyber Monday Are Key
According to the National Retail Federation (NRF), in 2023, the average holiday shopper planned to spend $875 on gifts, decorations, food, and more. This figure reflects the massive purchasing power of consumers during the holiday season, making it the perfect time for POD sellers to capitalize on growing demand.
- 59% of holiday shoppers start shopping by early November.
- The top spending categories are clothing and accessories (49%), followed by toys, gift cards, and personal care items.
- Shoppers spent an average of $321.41 during Thanksgiving weekend alone.
By targeting these key shopping days, you can tap into a massive wave of consumer interest and maximize your POD sales.
Black Friday: Door-Busting Discounts & Limited-Edition Products
Black Friday is the day when customers are laser-focused on finding the best deals, making it ideal for high-volume sales. Here’s how to attract them:
- Offer Tiered Discounts
Create a “spend more, save more” strategy to increase average order value. For example, offer:
- 15% off orders over $50
- 25% off orders over $100
- 35% off orders over $150
This encourages customers to add more items to their cart to unlock better savings.
- Create Limited-Edition Products
Exclusivity drives urgency. Consider launching a limited-edition collection for Black Friday, featuring seasonal designs or collaborations that are available only for a short time.
- Use Scarcity Marketing
Implement countdown timers and highlight the stock availability of your best-selling products with messages like “Only 5 left!” This builds urgency and encourages customers to act quickly.
- Leverage Cart Abandonment Emails
Many shoppers will add items to their cart but leave before completing the purchase. Automate cart abandonment emails offering an extra discount to nudge them toward completing the transaction.
Small Business Saturday: Build a Connection with Your Audience
Small Business Saturday celebrates local and independent businesses, making it a great time for POD sellers to highlight their unique story and products.
- Share Your Story
Small Business Saturday shoppers are more likely to buy from businesses they feel connected to. Share your story—how you started, what makes your products unique, and why supporting small businesses matters.
- Offer Personalized Products
Use your POD advantage to offer customized designs, like adding the customer’s name to a product or creating unique, holiday-themed gifts. This personal touch sets you apart from big-box retailers.
- Partner with Local Influencers
Collaborating with local influencers or community groups can amplify your message. Offer influencers a special discount code to share with their followers, driving traffic and engagement.
- Create Bundles or Gift Sets
Put together curated gift sets, like “Holiday Gifts Under $50” or “Personalized Stocking Stuffers,” to make it easier for customers to shop for loved ones.
Cyber Monday: Digital-First Sales for Online Shoppers
As an online seller, Cyber Monday is tailor-made for you. With consumers seeking exclusive online deals, here’s how you can make the most of it:
- Flash Sales Throughout the Day
Keep your customers engaged all day long with hourly flash sales or rotating deals. Announce these flash sales on your social media channels and through email marketing to drive real-time traffic.
- Free Shipping with a Twist
Offering free shipping is a common strategy, but you can take it up a notch. For instance, offer free shipping on orders over $75 to encourage higher spending.
- Upsell with Discounts on Add-Ons
Use upselling techniques like offering a discount on matching items or add-ons when customers purchase specific products.
- Post-Purchase Promotions
After a customer makes a purchase, send them an email offering a discount on a future order. This can keep customers returning throughout the holiday season.
Bonus Tips: Start Marketing NOW!
It’s not enough to wait for Black Friday, Small Business Saturday, or Cyber Monday to roll around—build anticipation by teasing your upcoming deals.
- Send out early-bird promotions through email, social media, and banners on your website.
- Offer VIP early access to your best customers, allowing them to shop your deals before anyone else.
These early marketing efforts can help build excitement and ensure your customers are ready to shop when your promotions go live.
See other potential Print on Demand niches in November
Make November Your Most Profitable Month Yet
Black Friday, Small Business Saturday, and Cyber Monday are massive opportunities for POD sellers to drive sales and grow their customer base. By offering tiered discounts, limited-edition products, personalized gifts, and leveraging local partnerships, you can stand out from the competition and make the most of the busiest shopping days of the year.
Don’t miss out on maximizing your November sales—start planning your marketing strategy now, and watch your revenue soar!
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Happy selling!
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