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November is a crucial month for print-on-demand (POD) sellers. With a mix of cultural celebrations, patriotic holidays, and massive shopping events, it presents an opportunity to tap into consumer enthusiasm. By focusing on key events like Thanksgiving, Diwali, and Veterans Day, print on demand sellers can align their offerings with buyers' needs and interests. Let’s dive into the major November trends and how to leverage them for maximum sales.

Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday

Duration: 

• Thanksgiving: November 28, 2024
• Black Friday: November 29, 2024
• Small Business Saturday: November 30, 2024
• Cyber Monday: December 2, 2024

Overview: Thanksgiving is one of the most significant holidays in the US, rooted in a tradition of giving thanks for the harvest and blessings of the past year. It’s a time for family gatherings, feasts, and reflection. Following Thanksgiving, Americans shift into full shopping mode with Black Friday, Small Business Saturday, and Cyber Monday. Black Friday, the day after Thanksgiving, marks the beginning of the Christmas shopping season and is known for its massive sales and doorbuster deals. Small Business Saturday encourages consumers to support local and small businesses, while Cyber Monday, the following Monday, focuses on online shopping.

This four-day weekend is the ultimate shopping period of the year, making it crucial for sellers to have promotions ready. Consumers are looking for gifts, decor, and home essentials to enhance their holiday celebrations.

Insider Tips:

• Bundle Promotions: Create promotions that last from Thanksgiving to Cyber Monday. For example, offer discounts on personalized gifts or holiday-themed products like custom cards, apparel, or decor.
• Thanksgiving-Centric Products: POD sellers should capitalize on items for Thanksgiving itself, such as custom aprons, candles, or throw pillows.
• Create Urgency: Use time-sensitive promotions for Black Friday and Cyber Monday. Limited-time deals, flash sales, and exclusive discounts are highly effective during this period.
• Emphasize Local Appeal: On Small Business Saturday, highlight your story as a small business. Even if you're global, consumers resonate with businesses that are personal and relatable.

Featured Products:

Halloween and Turkey-themed Shirt📍 Coaster 📍 Greeting Cards📍 AOP Apron 📍 Candle 📍 Pillow

Diwali

Duration: November 1, 2024

Overview: Diwali, the Hindu festival of lights, celebrates the victory of light over darkness and good over evil. It’s one of the most important festivals in Hindu culture, celebrated over five days with prayers, fireworks, feasts, and gift-giving. Although Diwali originates in India, it’s celebrated by millions of people globally, including in the US.

The Indian community in the U.S. has over 4.9 million people, making up about 1.35% of the country’s population. This is the largest immigrant group within the South Asian community in the U.S. and also the highest-earning among all ethnic communities. In addition to this official figure, there are many Indians in the U.S. on temporary work visas who are not included in the statistics, meaning the actual population could be much higher.

The cities with the largest Indian communities include New York, Chicago, San Francisco, Dallas, and Washington D.C. The concentration in major metropolitan areas offers an opportunity for Print on Demand businesses to tap into the specific demand during holidays like Diwali.

Here are the specific population figures of Indians by state for your reference:

Diwali plays an important role in the Indian and South Asian communities, and the demand for shopping and gift-giving during the festival season is vibrant. Products such as decorations, clothing, and gifts designed specifically for Diwali are always highly sought after during this time.

Insider Tips:

• Festive Products: Focus on bright and vibrant designs that reflect the joy and lights of Diwali. Consider candles, festive home decor, and personalized gifts.
• Targeted Campaigns: Concentrate promotions on regions that are more likely to celebrate the holiday.
• Cultural Sensitivity: When marketing Diwali-related products, show cultural appreciation and respect. Share educational content about the festival to build deeper connections with customers.

Featured Products:

Candle 📍 House Flag 📍 Garden Flag 📍 Ornaments 📍 T-shirt 📍 Blanket

Native American Heritage Month

Duration: November

Overview: November is recognized as Native American Heritage Month in the US. It’s a time to celebrate and educate people about the rich history, cultures, and contributions of Native American tribes. The month involves cultural events, museum exhibits, and educational programs aimed at raising awareness about Native American traditions and contemporary issues.

Many consumers are drawn to brands that reflect social consciousness and cultural appreciation. Native American Heritage Month offers a chance for sellers to highlight indigenous culture and collaborate with Native artists or create products that respectfully honor Native traditions.

Insider Tips:

• Collaborations: Consider partnering with Native American designers to offer authentic, artist-driven products. This boosts visibility and supports indigenous communities.
• Educational Content: Share stories and educational materials about Native American culture, pairing them with products that promote awareness, such as artwork or home goods.
• Support Indigenous Brands: Promote indigenous-made products, or if that’s not an option, ensure that any Native-themed items are respectful and not appropriative.

Featured Products:

T-shirt 📍 Sweatshirt 📍 Garden Flag

Singles' Day

Duration: November 11, 2024

Overview: Originally created in China, Singles’ Day on November 11 has become the world’s largest shopping event, surpassing even Black Friday. It was conceived as a way to celebrate single individuals, focusing on self-gifting and self-care. In recent years, it has gained traction globally and US retailers are slowly embracing it.

According to US Census data, there are more than 127 million single people 18 years and older living in America. That accounts for nearly 40% of the nation’s population! Census data shows a lot of cities with the most singles are out East. Richmond, Virginia ranked first followed by Pittsburgh (2nd), Buffalo (3rd), Newark (4th), and Cincinnati (5th). When organized by gender, the rankings look like this:

Singles’ Day aligns perfectly with products like personalized items, unique apparel, and gifts that consumers can purchase for themselves. It's a chance to embrace individuality and self-love, themes that resonate especially well with younger shoppers.

Insider Tips:

• Self-Care and Indulgence: Market wellness products and self-care kits.
• Exclusive Personalization: Offer customizable products, from monogrammed gifts to items that allow for personalized messages, making customers feel special.
• Limited-Time Offers: Similar to Black Friday, create urgency with time-sensitive discounts or flash sales to attract Singles’ Day shoppers.

Featured Products:

Mugs 📍 Glassware 📍 T-shirt 📍 Candle

Veterans Day

Duration: November 11, 2024

Overview: Veterans Day is a federal holiday in the US, observed on November 11 to honor military veterans who have served in the US Armed Forces. The day is marked by parades, ceremonies, and public tributes nationwide, but certain cities and events are particularly well-known for their large and significant Veterans Day celebrations. Some of the biggest Veterans Day events in the US include:

• New York City, NY – Veterans Day Parade

The New York City Veterans Day Parade, also known as "America’s Parade," is the largest Veterans Day event in the country. It features thousands of participants, including veterans, active-duty service members, and marching bands. The parade marches up Fifth Avenue and includes a wide range of floats, military units, and community groups.

• Washington, DC – Arlington National Cemetery and National Ceremony

The Veterans Day National Ceremony is held at Arlington National Cemetery, where the President or another high-ranking government official typically lays a wreath at the Tomb of the Unknown Soldier. It’s one of the most solemn and important Veterans Day events, drawing large crowds and national attention. Washington, DC also hosts several related events, including ceremonies at memorials such as the Vietnam Veterans Memorial and the World War II Memorial.

• Birmingham, AL – National Veterans Day Parade

Birmingham claims to be the birthplace of the first Veterans Day parade, and it continues to host one of the oldest and largest Veterans Day parades in the country. The National Veterans Day Parade in Birmingham has been held annually since 1947 and is a major event featuring veterans, military units, and civic organizations.

• San Diego, CA – San Diego Veterans Day Parade

San Diego, a city with a large military presence due to its Navy and Marine bases, holds an impressive Veterans Day Parade along the downtown waterfront. San Diego’s celebration honors both active and retired military personnel, with flyovers, floats, and military vehicles.

• Houston, TX – Houston Veterans Day Celebration

Houston’s Veterans Day Parade and Ceremony is one of the largest in Texas, honoring the city's large veteran population. The event includes a parade through downtown Houston, flyovers, and military displays, alongside concerts and family-friendly activities.

Veterans Day is a chance to offer patriotic merchandise or military-themed products. Consumers may be looking for gifts for veterans or products that reflect their appreciation for the sacrifices made by service members.

Insider Tips:

• Patriotic Products: Promote products like American flag-themed apparel, mugs, or wall art.
• Veteran Discounts: Offer exclusive discounts to veterans or military personnel, showing support and gratitude.
• Give-Back Campaigns: Consider donating a portion of proceeds to veterans’ organizations or running campaigns that spotlight military service.

Featured Products:

T-shirt📍Mugs 📍 Canvas 📍 Art Print 

Holiday Travel Season

Overview: With Thanksgiving approaching, November kicks off the holiday travel season as millions of Americans begin planning trips to visit family and friends. The hustle and bustle of airports, road trips, and train journeys create a demand for travel accessories and gifts that make the journey smoother. POD sellers can use this opportunity to offer personalized travel accessories, practical gifts, and comfort items that cater to travelers.

Insider Tips:

• Travel Essentials: Promote personalized bags, water bottles, or power banks.
• Gift Bundles: Create travel-themed gift sets for early holiday shoppers. These bundles could include matching toiletry bags, travel mugs, and socks.
• Target Last-Minute Shoppers: Encourage early purchases for holiday travel needs, while also targeting last-minute buyers with expedited shipping options.

Featured Products:

T-shirt 📍 Mugs 📍 Tumblers 📍 Tote Bag📍 Socks

Final Thoughts

November 2024 offers numerous opportunities for POD sellers to drive sales by aligning their products with significant cultural, patriotic, and shopping events. From the Thanksgiving shopping rush to Singles’ Day and Veterans Day, savvy marketers can capitalize on the seasonal buzz with tailored promotions and relevant products. Make sure your store is prepared to meet the demands of November’s diverse consumer needs.

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Happy selling!

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