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In Q2/2025, eRank reported that searches for “Personalized Gift” rose more than +500% year-over-year, pushing it into Etsy’s Top 20 most searched keywords. At the same time, “Poster” showed an average CTR of 116–122%, proving that shoppers are moving beyond the awareness stage and firmly into purchase intent.

Marmalead’s July 2025 report reinforces this momentum, highlighting explosive growth in multiple categories:

• Wall Art Print: +2,540% (Caricature Poster, Van Gogh Canvas, Custom Newspaper Poster)

• Mug: +980% (Floral Mug, Zodiac Mug, Cafécore Mug)

• Poster Print: +856% (Art Deco Christmas Poster, Mid-Century Holiday Wall Art)

• Halloween: +220% (Pumpkin Blanket, Ghost Sherpa Blanket)

This data provides a clear roadmap for Etsy sellers preparing their product catalogs for the peak holiday season.

From Browsing to Buying: The Shift in Shopper Behavior

The combination of rapidly increasing search volumes and unusually high CTRs shows a significant shift: customers are no longer casually browsing—they’re actively looking to buy.

On Etsy, where personalization is a proven advantage, adding custom details such as family names, anniversaries, locations, or pets becomes the key to conversion. Buyers aren’t after generic gifts; they are hunting for items that feel uniquely theirs.

That’s why three categories stand out:

• Personalized Ornaments: timeless Christmas gifts that can be tailored to names, dates, or milestones.

• Posters/Canvas Prints: riding on high CTRs, wall art transforms into thoughtful decorative gifts.

• Mugs: with searches up nearly +1,000%, mugs remain an accessible, practical, and highly giftable option.

Design Trends & Color Palettes for Holiday 2025

Classic Holiday Scene
Timeless icons such as Christmas trees, snowflakes, and Santa hats never lose appeal.

The new highlight is personalized design. By adding custom details—family names, anniversary years, or short greetings—this theme becomes a top choice for:

• Personalized Ornaments: perfect for family ornaments, baby’s first Christmas ornaments, or couple keepsakes.

• Posters/Canvas Prints: warm, festive wall art for living rooms that also serve as strong seasonal sellers on Etsy.

Candyland Pastel

Fresh pastel tones like mint, pink, and baby blue create a sweet, playful feel. Candy canes, gingerbread, or hot cocoa illustrations make posters, mugs, or ornaments the ideal “fun & cheerful” gift for kids, friends, or lighthearted holiday décor.

Applications:

• Posters/Mugs: Candy Cane Mug, Hot Cocoa Poster

• Ornaments: Gingerbread Ornament, Fun & Playful Ornament

Rustic Cottagecore

Warm and cozy, this trend leans on red-green plaids, rustic textures, wood, and linen. It’s an ideal match for poster sets, blankets, or “New Home” ornaments—evoking togetherness and a nostalgic holiday atmosphere.

Applications:

• Poster Sets: Rustic Wall Art, Cozy Cottagecore Poster

• Blankets: Plaid Blanket, Botanical Throw Blanket

• Ornaments: New Home Ornament, Rustic Wood Ornament

Nordic Minimal

Clean red-and-white line art brings modern elegance to holiday design. Perfect for posters, minimalist mugs, or name-personalized ornaments, this style thrives in the “less but better” aesthetic that resonates with today’s buyers.

Applications:

• Posters: Minimal Line Art Poster

• Mugs: Red & White Mug, Modern Holiday Mug

• Ornaments: Personalized Minimal Ornament

Holiday Color Palettes 2025

• Frosty Pastel: Mint – Powder Blue – Baby Pink → Candyland Pastel, pet ornaments.

• Evergreen Classic: Pine Green – Cranberry Red – Ivory → Classic Holiday Scene, Nordic Minimal.

• Vintage Warmth: Rust Orange – Deep Burgundy – Candlelight Gold → Rustic Cottagecore, New Home ornaments.

Capture Holiday Traffic with Smart Etsy SEO

With search traffic spiking in Q4, competition grows fiercer. Choosing the right keywords will help listings:

• Rank higher in search results.

• Attract more clicks by matching exactly what shoppers type.

👉 Rule of thumb: combine broad keywords (holiday, christmas, personalized…) with niche keywords (family name, photo, hot cocoa, Santa…) to capture both wide and targeted audiences.

Keyword suggestions for titles & tags:

• Ornaments: personalized ornament, family name ornament, baby’s first Christmas ornament, custom photo ornament, engagement ornament, new home ornament, ceramic ornament, glass ornament.

• Posters/Canvas Prints: Christmas wall art print, Merry & Bright quote print, holiday quote poster, Christmas festive wall art, Santa poster.

• Mugs/Glass Cans: personalized Christmas mug, custom hot cocoa mug, Santa mug, family name mug, photo Christmas mug, holiday mug gift.

Dreamship’s Product Recommendations for Holiday 2025

To stay ahead this peak season, focus on products that are easily personalized, giftable, and highly practical. Dreamship’s catalog already covers these needs:

• Ornaments: customizable with names, years, or pets. Compact and affordable, they make memorable keepsakes for families, couples, or special milestones.

• Posters/Canvas Prints: start with 2–3 trending styles like Nordic Minimal, Candyland Pastel, or Cozy Cottagecore. Bundle sets to boost upsell opportunities.

• Mugs & Glass Cans: simple quotes or full-coverage holiday motifs make them easy holiday purchases. Bundle with UV DTF Stickers to increase AOV.

👉 Explore Dreamship Catalog to discover best-selling ornaments like ceramic, glass, and custom-shape designs, along with poster sets, cafécore mugs, and more—perfect for capturing Christmas 2025 sales: https://dreamship.com/products

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Happy selling!

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