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The Fall–Winter 2025 holiday season marks a period of strong growth in customer shopping behavior on e-commerce platforms. According to Marmalead (July 2025), searches for “Wall Art Print” have surged by an impressive +2,540%, signaling a demand for wall décor far beyond expectations. At the same time, “Mug” searches are up +980%, “Halloween” is up +220%, while “Stickers” continue to dominate Etsy’s top search rankings (eRank, July 2025).

These figures not only reflect a shift in customer searches but also serve as a key signal: shoppers are ready to spend on products that are personalized, functional, and designed to elevate their living spaces.

4 Keywords Leading the Holiday Wave

1. Wall Art Print up +2,540%: a golden opportunity for wall décor

Posters and canvases are emerging as top choices this season. Instead of hanging a single piece, customers now prefer gallery sets of 3–6 prints to create a cohesive and vibrant atmosphere. Search trends also reveal a growing interest in Art Deco Posters, Mid-Century Modern Wall Art, Van Gogh Canvas Prints, Caricature Wall Art, Custom Newspaper Posters, and Kitchen Wall Art—designs that combine distinctive aesthetics with versatility across different spaces.

2. Mug up +980%: from everyday item to lifestyle statement

The humble mug has now evolved beyond its basic function. Inspired by the “cafécore” movement on Pinterest—which surpassed 3 million pins by July 2025—mugs are increasingly seen as lifestyle décor items that express personality and style. Designs such as Edge-to-Edge Mugs, Floral Mugs, Botanical Mugs, Zodiac Mugs, and Plaid Pattern Mugs are especially appealing, offering striking visual experiences that serve as eye-catching accents in home coffee corners or kitchens.

3. Halloween up +220%: fleece and sherpa blankets hit peak season

The Halloween spirit is fueling demand for cozy seasonal products. According to Google Trends (2025), searches for “throw blanket” began climbing sharply in late July and are expected to peak between October and December. Styles like Pumpkin Blankets, Ghost Sherpa Blankets, Halloween Fleece Blankets, Plaid Blankets, and Botanical Throw Blankets are not only perfect for festive occasions but are also used throughout the colder months, making them family-friendly bestsellers.

4. Stickers: from small add-ons to powerful AOV boosters

Stickers remain among the top-searched items on Etsy. According to eRank (July 2025), terms like DIY sticker, name label, and water bottle wrap consistently rank high. Shoppers are also actively searching for variations such as Custom Name Label Stickers, Water Bottle Wrap Stickers, DIY Holiday Sticker Packs, Vintage Sticker Sets, and Botanical Stickers.

Their strengths lie in affordability, versatility, and high personalization—customers can easily add them to their cart without hesitation. For sellers, stickers are the perfect upsell product to bundle with mugs or glass cans, effectively increasing the average order value (AOV).

Design Signals from Pinterest & Etsy: What Styles Will Define Year-End?

Pinterest’s Fall–Winter 2025 Trends Report highlights several design directions gaining traction:

1. Art Deco Revival & Vintage Maximalism

Searches for “Art Deco vintage” soared +805%, with “art deco interior 1920s vintage” rising +745%. This underscores the strong comeback of 1920s aesthetics: bold geometric patterns, metallic details, and plush velvet accents.

Image Source: Pinterest

2. Statement Tiles & Terracotta Textures

Users are gravitating toward statement tiles, especially those featuring terracotta or artisanal ceramic finishes—textures that emphasize craft, warmth, and tactile depth.

Image Source: Pinterest

3. Vintage Prep & Retro School Style

The “vintage prep” trend, often associated with prep school nostalgia, is surging, particularly among Gen Z. Plaid patterns, botanical prints, and brass details bring a refined retro school vibe, making it perfect for wall art and mug designs.

Image Source: Pinterest

4. Sustainable & Thrifted Aesthetic

Search growth also reflects a pivot toward eco-friendly décor and thrifted styles, largely led by Gen Z. This aesthetic emphasizes personalization, uniqueness, and sustainable living.

5. Royal Purple Accent

Purple is staging a strong return in 2025 interiors. Paint giants PPG and Glidden named Purple Basil their 2025 Color of the Year—a deep, red-blue blend that conveys both elegance and authority.

The Color Journey of Fall–Winter 2025

Color plays a pivotal role in evoking seasonal moods and guiding consumer choices:

• Early Fall: Terracotta, Olive, Mustard → warm, autumnal hues reminiscent of pumpkin patches and falling leaves.

• Late Fall: Deep Brown, Forest Green → deeper, cozier tones ideal for Thanksgiving.

• Holiday Transition: Lime Cream (Etsy’s 2025 Color of the Year) → fresh, uplifting, and perfect for easing into festive décor.

• Christmas Peak: Burgundy Red, Royal Purple, Metallic Gold → luxurious, high-impact hues that capture the holiday spirit.

Must-Have Products to Stay Ahead This Season

Based on market data and design trends, Dreamship recommends the following strategic product categories for Fall–Winter 2025:

• Poster/Canvas: Perfect for collections in Art Deco, Mid-Century, Caricature Wall Art, Custom Newspaper Posters, and Van Gogh Canvases. Sellers can offer individual pieces or bundle them into sets to raise order values.

• Mug: Edge-to-Edge designs featuring Floral, Botanical, Zodiac, or Plaid styles centered around fall quotes, pumpkin spice, or the cafécore concept.

• Fleece Blanket: Demand spikes during Halloween and continues throughout winter. Motifs like pumpkin, ghost, plaid, or botanical prints—plus glow-in-the-dark effects—can deliver a competitive edge.

• UV DTF Stickers: Compact yet highly upsellable, with bundles like Custom Name Label Stickers or Holiday DIY Packs driving higher AOV.

Insights from Marmalead (July 2025), eRank (July 2025), Pinterest (Q2 2025), and Google Trends (2025) all point to Fall–Winter 2025 as a breakout season for personalized décor and gifting products. This is your opportunity to refresh your designs, align with the right color palettes, and optimize your selling strategies to fully capture year-end demand.

👉 Explore Dreamship’s latest Mug, Wall Art, Blanket & Sticker collections in the Dreamship Catalog and get ready for a vibrant holiday season 2025: https://dreamship.com/products

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