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As we head into December, retailers are preparing for one of the most profitable times of the year—the Christmas shopping season. For online sellers, preparation has never been more critical as we see online sales activity continue to outpace in-store activity. In the last year alone, the National Retail Federation saw online overtake department stores as a shopping destination.
An essential part of this process is for POD sellers to have products that meet the high demand of this season. Let’s look at some top-selling Christmas gift products, including ornaments (our Q4 favorite) and unique items only available through Dreamship to help sellers stand out.
Ornaments
Ornaments are one of the most iconic Christmas products and continue to be a top seller during the holiday season. They symbolize tradition, family, and personal milestones. Many families buy new ornaments each year, often personalizing them with names, dates, or themes to commemorate special moments or to add unique touches to their Christmas trees. These ornaments can then get passed down to later generations. With such a wide variety of designs available, ornaments can cater to various tastes and styles, making them a versatile gift.
According to the National Retail Federation, ornaments are consistently among the top-selling Christmas decorations, with millions of units sold each year. Their affordability and high sentimental value make them ideal stocking stuffers or small gifts for coworkers, neighbors, and friends. Balsam Hill, the world's leading retailer of artificial Christmas trees and related holiday decor products, the blue and gold color scheme is trending this year.
Pro Tip for Sellers: Offer personalized or limited-edition ornaments that can be customized with family names, photos, or messages. Bundling different types of ornaments can increase sales while offering customers a complete holiday decor solution.
Fleece Blankets
Fleece blankets are a Christmas staple in many American households. These cozy, soft blankets make the perfect gift, whether for family, friends, or white elephant parties. They appeal to a broad demographic during the holiday season with practicality and warmth. From the gift-giver’s perspective, they’re also affordable. So, while fleece blanket sales perform relatively well year-round, they can sell particularly well during Q4.
Source: AMZScout
Pro Tip for Sellers: Offer blankets with festive prints, holiday colors, and customizable options to match seasonal themes.
Greeting Cards
Greeting cards have a long tradition in the US, especially during Christmastime. Whether for sharing family updates through photo cards or sending warm holiday wishes, Americans cherish this tradition. Stores across the US have entire sections dedicated to Christmas cards, showing their importance during the season.
According to Bloomberg, Americans send around 6.5 billion greeting cards yearly, with 90 percent participation from all US households (Greeting Card Association). The Greeting Card Association also shared that the most popular card-sending holiday is Christmas, which accounts for more than 60 percent of all individual seasonal cards sold. The most popular recipients of seasonal cards are parents, who receive about one out of every five seasonal cards, making Christmas the largest card-sending occasion.
Pro Tip for Sellers: Make customizable greeting cards available, offering options for personalized messages and family photos.
Browse Dreamship Greeting Cards →
Candles
Filling homes with the essence of the season, candles are one of the most popular holiday gift products in the US. Shoppers often flock to candle selections because candles are easy and affordable (while remaining thoughtful) gifts for loved ones, coworkers, and holiday party hosts.
According to the National Candle Association, 35% of annual candle sales happen during the holidays. They also shared that both men and women consider candles to be an always-acceptable and highly appreciated gift, with container and jar candles trending at the moment.
Pro Tip for Sellers: Focus on holiday theming and scent for candles, offering them in bundles to maximize sales.
Aprons
Holiday cooking is central to Christmas celebrations, and aprons make for practical and thoughtful gifts. Whether it’s for preparing Christmas cookies or cooking a festive family meal, aprons are a practical gift that recipients can use while creating cherished holiday memories.
Holiday cooking is central to both Thanksgiving and Christmas. According to Statista, approximately 81 percent of US adults intend to have a home-cooked holiday dinner this year with an increasing number among the younger generations opting to make dinner themselves. Among Millennials, 88.9 percent plan to cook a holiday dinner, and so does the majority of Generation Z. This makes aprons a timely and useful gift, especially during the holiday season.
Pro Tip for Sellers: Market aprons as ideal gifts for family chefs or as part of a holiday cooking bundle.
Family Matching Sweatshirt Sets
Family matching outfits have become a popular holiday trend, especially for Christmas photoshoots and family gatherings. While “ugly Christmas sweaters” have been a staple for years, matching sweatshirt sets are taking over as the go-to option for families who want to create memorable, festive moments together. This trend contributes to the overall popularity of clothing as gift items during the holiday season.
Source: Statista
Pro Tip for Sellers: Offer a variety of sizes to cater to entire families and highlight the perfect photo opportunities in your marketing materials.
Browse Dreamship Sweatshirts →
Glass Drinkware
Christmas is a season of celebration, and glass drinkware items like shot glasses, wine glasses, and beer glasses make excellent holiday gifts. Personalized glassware can add an extra thoughtful touch, while holiday-themed designs are perfect for parties and family gatherings.
Pro Tip for Sellers: Promote drinkware as great gifts for hosts and emphasize personalization options for a more unique gift experience.
Why Are These Gifts in Demand?
- Convenience and Tradition: Americans often look for easy yet personal gifts. Fleece blankets, candles, and greeting cards fit this need, offering comfort and sentimentality.
- Customizable and Personal Touch: Products like greeting cards, aprons, and drinkware can be personalized, adding that extra special touch buyers seek, especially for family-focused gifts.
- Growing Trends: Matching family outfits have exploded in popularity, thanks to social media trends and the desire for “Insta-worthy” holiday photos.
Wrap-Up
December is the season of giving, and these products offer POD sellers the chance to maximize their Christmas sales. Stocking practical, customizable, and sentimental gifts will help meet the needs of holiday shoppers looking for that perfect present.
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Happy selling!
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