As summer heats up, businesses across the nation are gearing up for a July filled with exciting trends and festivities.
Understanding the pulse of the season is crucial for businesses aiming to connect with customers and boost their bottom line.
Let's dive into the vibrant world of July print on demand niches idea and explore the key events, trends, and themes that can elevate your business success this summer.
Independence Day Celebrations
Duration: July 4, 2024
Overview: Independence Day commemorates the adoption of the Declaration of Independence in 1776, marking the birth of the United States. Today, it's celebrated with parades, fireworks, barbecues, and gatherings of family and friends. Some of the biggest July 4th celebrations in the US can be found in:
- Washington, D.C.: Washington, D.C., hosts one of the most prominent Independence Day celebrations in the country, featuring the National Independence Day Parade, the Capitol Fourth concert, and a spectacular fireworks display over the National Mall. The parade includes marching bands, military units, and colorful floats, while the concert showcases performances by renowned musicians. The evening culminates in a stunning fireworks show that illuminates iconic landmarks like the Capitol, Washington Monument, and Lincoln Memorial, making it a quintessential patriotic experience.
- New York City, New York: New York City is renowned for its grand Fourth of July festivities, highlighted by the Macy's Fourth of July Fireworks, one of the largest fireworks displays in the United States. This spectacular event sees fireworks launched from barges along the East River, synchronized with music broadcasts that captivate both live and television audiences. The celebration embodies the city's vibrant spirit and diversity, with numerous concerts and activities taking place throughout the city, creating a festive atmosphere for residents and visitors alike.
- Boston, Massachusetts: Boston's Fourth of July celebration is deeply rooted in its rich Revolutionary War history, with the Boston Pops Fireworks Spectacular as the main attraction. This event features a concert by the Boston Pops Orchestra, playing a mix of patriotic and popular music, followed by an impressive fireworks show over the Charles River. Boston's historical significance in the American Revolution adds a profound depth to the festivities, attracting thousands of spectators who gather along the Esplanade to enjoy the music and fireworks against the city's historic skyline.
Insider Tip
- Offer patriotic-themed merchandise such as apparel, accessories, and home decor featuring American flags, stars, and red, white, and blue color schemes.
- Create limited-time Independence Day collections with special discounts or bundled deals to attract customers looking for holiday-themed items.
- Utilize social media marketing with patriotic imagery, contests, and user-generated content campaigns to engage your audience and drive sales.
Featured Products:
📍 Apparels 📍 Mugs 📍 Can Cooler 📍 Sticker
Summer Reading
Duration: July
Overview: Outside of the required reading lists for students, the surge in reading activity during the summer months is driven by factors like increased leisure time, vacations, and outdoor relaxation — all compounded by BookTok.
For the uninitiated, BookTok is a vibrant community of book lovers and content creators, redefining how readers discover, engage with, and celebrate books on TikTok (with plenty of spillover into other social media platforms). BookTok's viral impact is palpable, as books recommended on the platform often experience a surge in sales and popularity, shaping reading trends and influencing publishing decisions. With its dynamic blend of creativity, authenticity, and communal enthusiasm for reading, BookTok has become a powerful force among millions in promoting book culture, fostering connections among readers, and amplifying voices within the literary landscape.
Insider Tip: Sellers can leverage the summer reading trend in several ways to engage book enthusiasts and boost sales:
Themed Merchandise
- Create merchandise inspired by popular book genres or specific book titles.
- Offer merchandise bundles that include books and related items, such as a mystery novel with a themed mug and cozy blanket for a perfect reading experience.
Book Club Kits
- Curate book club kits that include books, discussion questions, themed merchandise, and exclusive extras like bookmarks, stickers, or author notes.
- Promote these kits to book clubs or readers looking for a complete package for their summer reading discussions and gatherings.
Summer Reading Challenges
- Organize a summer reading challenge for your customers, encouraging them to read a certain number of books during the summer months.
- Offer incentives such as discounts on merchandise, exclusive giveaways, or entry into prize drawings for participants who complete the reading challenge.
Content Marketing
- Develop content for your website or social media channels that highlights summer reading recommendations, book reviews, and reading lists.
- Collaborate with book influencers or bloggers to create book-themed content featuring your merchandise and reach a wider audience of book lovers.
If you’d like to check out which books readers will be flipping through this summer, goodreads can be a helpful resource.
Featured Products:
📍 Softcover Book 📍 Postcard 📍 Spiral Bound Journal 📍 Desk Mat
National Ice Cream Month
Duration: July
Overview: July delights taste buds as it's designated as National Ice Cream Month. This celebration of frozen delights dates back to 1984 when President Ronald Reagan proclaimed it as a tribute to America's love for ice cream. Today, ice cream remains a beloved treat in the US, enjoyed by nearly 90% of Americans, according to a Simmons National Consumer Survey. The International Dairy Foods Association reveals that the average American eats roughly 20 pounds of ice cream each year, with the bulk of consumption taking place in the warmest months of the year and typically peaking in July.
To identify the most popular ice cream brands in every state, researchers at Trace One analyzed Google Trends data for the 12-month period ending in April of 2024.
Insider Tip:
- Introduce ice cream-themed merchandise like t-shirts, tote bags, mugs, and phone cases featuring whimsical ice cream designs or catchy ice cream quotes.
- Run creative promotions such as "free top(pings)" on select items to incentivize customers.
- Leverage social media platforms to share mouthwatering visuals of your products as ice cream.
Featured Products:
📍 T-shirt 📍 Tote Bag 📍 Mugs 📍 Can Cooler 📍 Glass Can
Amazon Prime Day
Duration: July
Overview: Amazon Prime Day is an annual global shopping event exclusively for Amazon Prime members, offering thousands of exclusive deals, lightning deals, and limited-time offers across various product categories. It was first introduced in 2015 and has since evolved into a multi-day extravaganza of additional savings and benefits, making it a highly anticipated event each year.
Key features of Amazon Prime Day include:
- Exclusive Deals: Amazon Prime members have access to thousands of exclusive deals, lightning deals, and limited-time offers during Prime Day.
- New Product Launches: Many brands and sellers use Prime Day as an opportunity to launch new products or offer special editions and bundles.
- Prime Day Launches: Amazon features special promotions for Prime Day Launches, highlighting new and innovative products across various categories.
- Prime Day Concerts and Entertainment: In addition to shopping, Prime Day often includes live concerts, celebrity appearances, and exclusive content for Prime members.
- Prime Day Savings and Benefits: Prime members enjoy additional savings and benefits such as free shipping, Prime Video streaming, Prime Music, and more.
Insider Tip: Businesses can join the Prime Day sales festivities through some of the following activities.
- Offer Exclusive Discounts: Participate in Prime Day by offering exclusive discounts, deals, and promotions on your products available to Prime members.
- Promote New Products: Use Prime Day to launch new products, introduce special editions, or bundle offers to attract shoppers looking for deals.
- Optimize Product Listings: Ensure your product listings are optimized with competitive pricing, compelling images, detailed descriptions, and positive customer reviews.
- Utilize Amazon Advertising: Leverage Amazon's advertising platforms, such as Sponsored Products, Sponsored Brands, and Sponsored Display, to increase visibility and drive traffic to your Prime Day deals.
- Engage with Customers: Use social media, email marketing, and Amazon storefronts to promote your Prime Day offers, engage with customers, and create buzz around your brand during the event.
Featured Products:
📍 T-shirt 📍 Sweatshirt 📍 Tumblers 📍 Mugs 📍 Canvas
Conclusion
July presents a tapestry of experiences, from patriotic celebrations to indulgent treats. By understanding the nuances of July's events, businesses can craft engaging marketing strategies that resonate with customers and enhance their summer experience. Embrace the spirit of July, connect with your audience authentically, and make this summer a season of success for your business.
Ready to infuse your business with July's vibrancy? Implement the insights and strategies shared in this post to elevate your marketing efforts and connect with your audience on a meaningful level.
For personalized guidance or support in navigating July's trends, join our Facebook group and sign up for our newsletter.
Let's make this July a month of growth and prosperity for your business!